How to Design for Word-of-Mouth

clipped from

The holy grail of design is to make something so wonderful and remarkable that people can’t imagine life without it. People are so happy with it that it sells itself. This idea was expounded on beautifully by Seth Godin in The Purple Cow, a new rendering of the age-old business ideas of differentiation and competitive advantage.

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~ by wethree on May 21, 2007.

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